(via Batman, Superman, Wonder Woman Team up to Fight Famine)
Batman, Superman and the rest of the Justice League of America are about to start fighting the famine in the Horn of Africa as part of We Can Be Heroes, a massive effort by DC Entertainment, Time Warner and three key NGOs to provide food and nourishment to those in need.
The campaign, announced on Monday, will donate up to $2 million over two years to three organizations working to stop the famine: MercyCorps, Save the Children and the the International Rescue Committee.
We Can Be Heroes uses the DC Comics line of superheroes — including Batman, Superman, Wonder Woman, the Flash and the Green Lantern — to help raise awareness (and money) for a good cause. DC has promised to match any and all donations made through WeCanBeHeroes.org up to $1 million.
DC and other Time Warner divisions, such as Warner Bros., will all participate in corporate matching plans wherein any money donated by employees will be matched by their parent organization.